What is Google Business Listings?
Google offers a free platform online to showcase your business and make it listed on google maps.
So when consumers do a google search or a google maps search for a certain product/service your business will be listed among the results with additional information such as phone number, location, open timings, etc. With the help of this information, the consumer can reach out to you for any purchases.
How to Register for Google Listings?
It’s a fairly easy process and one has to just follow the following steps carefully:
1) Open this link https://www.google.com/business
2) Click Sign-In on the top right corner.
3) Sign-in using your Google Account, if you do not have one, create an account.
4) Input the Name of your Business (which will be shown in public) and click “Next”.
5) Input your business location and click “Next”.
6) You get a few options, choose the following :
# If you want to serve your customers at your business address
a) Input your business address and click “Next”
# If you don’t serve customers at your Business address
a) Input your Business address
b) At the bottom, click on “I deliver goods and services to my customers ” and “Next”
c) List your serviceable areas and click “Next”
7) Use the search field to find your business category and click “Next”.
8) Input your website URL or a phone number for your business and click “Next”.
9) In order to complete the registration, you need to verify your connection to the business, to proceed for the verification process click “Finish”.
10) Just select a verification option which is suitable for you. If you do not have any authorization to manage the business, find the person who has the authorization and continues the process with the authorized personnel.
How to get a higher position in Google Business Listings?
Now you know how to list your business and why it’s crucial to set your business on Google Listings.
Let’s see how to improve your Ranking on Google Listings:
1) Enter Complete Information:
When a business enters complete and accurate information, it is easier to match with the right searches of what the consumer is looking for.
It also helps the customer to know more about you and your business and when they can visit you.
Add Information like phone number, website URL, category and attributes and also add updated information as your business changes.
2) Location Verification
Make sure you verify your business location so as to give the listing the best opportunity on a variety of Google products like Google Maps and Google Search.
3) Engage With Customers using Reviews and Photos
Engage with your customers using reviews feature on Google. By responding to Reviews it means that you value the customer and what they have to say.
Positive and high-quality reviews from your customers mean that it will increase your business’s exposure and increased customer visits to your business.
Always encourage customers to leave feedback by creating a link, so that they can click and leave a review.
By adding photos to your listing it exposes your products/services to the online audience searching for similar products/services.
4) Use Messaging and Questions and Answers feature.
With the help of messaging features, potential customers can reach out to you via Text!
It is a perfect way to engage and connect with people, by engaging in this way it will help to improve your conversion rate of leads to customers.
Another feature that you must have is Questions & Answers. Once opted for this feature, curious shoppers can reach out to you with questions about your business, products or services.
Answering questions from your side increases engagement and future shoppers with similar questions or doubt can use the previous answers as the reference.
5) Optimize your Listing Description
While entering a description about your business, do not be excessive as there is a character limit and will most likely de-rank because of that.
Always try to put something short and catchy and be sure to include local SEO words about your business which will improve matching your listing with the search of the shopper.
Why is Google Listings Crucial for your Business?
Considering Google Listings is a free service, there is no reason to opt out of it.
About 20 years ago, every household owned a big fat phone book with information regarding local business listings. And one has to scroll through these pages to find a service they are looking for.
However those phone books have been replaced by services like Google Listings, business owners now register on these services to put themselves on the map so that they are visible when a consumer needs to look them up.
Business owners once registered can add their phone numbers, map coordinates, website URL (for more information), mention open hours of your business, manage and respond to reviews.
Google’s services are crucial since most internet users prefer to use Google and its services to locate a nearby Business. Customers can also post reviews about the business which can guide other potential customers to seek or stay away from your business based on the ratings.
Feel free to Contact us, if you still have any Query. We would love to hear from you.