What is Mobile Marketing?
Mobile marketing is the art of marketing your business to appeal to mobile device users. Itis promotional activity designed for delivery to cell phones, smartphones, and other handheld devices, usually as a component of a multi-channel campaign, through websites, E-mail, SMS and MMS, social media, or mobile applications. Mobile marketing can provide customers with time and location sensitive, personalized information that promotes goods, services, and ideas.
In 1973, Martin Cooper invented the portable telephone handset but the invention went unnoticed for 20 years. But this was the invention that later becomes the reason of birth for Mobile Marketing, when in 1992 Neil Papworth sends the first text message, from his computer to a friend’s mobile phone.
In the early 2000s in Europe and some parts of Asia, Mobile Marketing started to hit the market. Finland was at the cutting edge of innovation when, at the turn of the 21st century, a Finnish news provider decided to offer free news headlines via SMS, sponsored by advertising. From there, marketers experimented with other forms of mobile marketing. But SMS advertising turns up amazingly in 2003 when companies began mailing loyalty offers and promotions by way of SMS code directly to a person’s cell phone. SMS uses shortcodes, of 5 or 6 numbers, that are designated by mobile operators to use in a campaign. Campaigns could then be delivered to a person’s cell phone via text message. The consumers have the option to text back STOP to discontinue any forthcoming campaign delivery. SMS became a dependable delivery approach to reach consumers.
Types of Mobile Marketing
SMS marketing (short message service marketing) is a technique that uses permission-based text messaging to spread promotional messages. It’s a way to text your prospects, customers and VIPs. It’s a tried and true marketing technique that lets you share text messages to an individual or a group of users. On average, SMS messages have a 98% open rate and are read within 3 minutes which makes it highly effective at reaching recipients quickly.
Sender ID, message size, content structure, spam compliance, and message delivery are the 5 key components of SMS Marketing.
MMS (Multimedia Message Service) marketing can contain a timed slideshow of images, text, audio, and video. It’s the smarter, stronger, sensational cousin of SMS marketing. One can write up to 1600 characters in a single message. It’s more expensive for a mobile marketer to send an MMS marketing message to a consumer’s mobile phone when compared to the cost of sending an SMS message.
Push notifications look like SMS text messages and mobile alerts, but they only reach out to the users who have installed the app of a company. Each mobile platform has its own support for push notifications — iOS, Android, Fire OS, Windows and BlackBerry all have their own services. A push notification is a message that pops up on your mobile device screen. App publishers hold the power to send them at any time; users don’t need to be active on the app or using their mobile devices to receive them. They can do a lot of things like they can show the latest sports scores, get a user to take an action, inform about the ongoing special discounts such as downloading a coupon or let a user know about an event, such as a flash sale.
App Based Marketing
Mobile marketers have taken advantage of a smartphone app by the increasing growth in the number of smartphone users turning them into marketing source. Mobile applications allow you to include advertisements in mobile apps design. Mobile applications can include widgets, native applications or virtual machines. You can take Facebook and Instagram as a great example of application based marketing.
In-game Mobile Marketing
This form of advertisement will have ads within a mobile game. Today, it is not a new thing to see a video or brochure ad while playing a game. The ads can appear as a pop-up or full page. Brands are now also delivering promotional messages within mobile games or sponsoring entire games to drive consumer engagement. When it comes to the investment part in this type of mobile marketing, it sucks the pocket of companies more tightly.
Voice marketing comprises using an automated and computer programmed phone call to customers for marketing, sales, and support departments to measure, manage, and automate their phone conversations. The consumer has always given the option to listen to the message or they may hang up as per the interest. Political parties also use this during the time of elections.
It allows mobile phone owners to visit a web site address by scanning a digitized 2D image with their phone’s camera. For marketers, QR codes allow advertisements, brochures, posters – even clothing or billboards – to direct users to mobile landing pages that contain much more information and interactivity than can be afforded on the printed page.
Some Mobile Marketing Tools
To help marketers master mobile marketing, it is all the more important to access mobile marketing tools. Mobile Marketing tools will help you to leverage the right mobile marketing strategy that will work for your campaign.
Future of Mobile Marketing
It is useless to talk about the future of mobile devices as almost everyone knows how important they have become for humans. But we can tell about the future that lies in for marketing strategies for the corporates. Within the next decade, Mobile Marketing is likely to become the most important and efficient aspect of advertising. Every single startup today launch themselves firstly on the digital market and afterward on the geological level. And to hit a good launch everyone needs a perfect marketing plan, mobile marketing is that perfect plan for as of now and most probably it will be the top in the near future as there is still a vast scope and audience to reach because many of the rural are still not familiar with smartphones and our earth has a population of 7.7 billion.
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