Advertising is just near to the synonym of marketing for the products and services, the world has seen a different kind of strategies when it comes to advertising but the internet world is the revolutionary space to get better results for the advertisement spend.
If you want to reach & grab customers instantly and effectively, then Google’s search network and Facebook’s news feeds are the places you should lie your focus on as both have been the influential giants. Facebook currently has over 2.32 billion monthly active users, making it a focal point for user activity and allows you to target specific users based on their behaviors and interests, Google, on the other hand, serves more than 3 billion searches each and every day.
What to opt between Google Ads and Facebook Ads? Is a common and difficult question to answer for business owners, especially when you pit two industry behemoth against each other.
Google has made itself a synonym for the internet’s go-to search engine. Whereas, Facebook is where over a fourth of the world stays in touch and spends a lot of time. Both are treasured places to advertise – but for many different reasons. Your selection for your next campaign depends on various factors.
Let’s hit the process of knowing both the options.
What is Google Advertising?
Google Ads are previously known as Google AdWords is an advertising platform matured by Google, where advertisers pay to demonstrate concise advertisements, products listing, service offerings, video content, and provoke mobile application installs within the Google ad network to web users. It is a PPC – Pay Per Click advertising platform. Dissimilar to other PPC platforms, Google Ads actually offers advertisers two very basic ways to approach potential customers which are:
Google Search Network
The Google Search Network favor showing the ads to users who are sincerely searching for the keywords that have been selected.
Google Display Network
The Google Display Network function differently. Rather than displaying ads to users who are actively searching for a service or product over the web world, ads are placed on websites where the advertisers think the target will visit.
Text Ad: – Google text ad shows on top of the results when people search for something. A standard text ad consist of three key elements with TITLE on the top followed by DISPLAY URL and DESCRIPTION.
Responsive Ad: – In this format, the ad automatically adjusts its appearance, size, and format to accordingly fit itself into the available ad space.
Image Ad: – Ads created on Google display network in the form of moving (.gif) or static images. It helps to present your business or your product and services in a visual treat.
App Promotion Ad: – App promotion ads are designed to get apps in front of the audience when the information a person is searching for lives inside an app. These ads will appear only on the devices that are compatible with your content.
Video Ad: – This type of advertisement engages with your target customers on a digital level. You can opt to run standalone video ads or can insert them into an online streaming video.
Product Shopping Ad: –This specific kind of ad format contains information about the different product such as an image, title, price, and link to your online shop. It shows up when people search for the products you created an ad about.
Showcase Shopping Ad: – It enables brands to insert themselves earlier in the shopper journey when users are exploring products using non-branded searches. For retailers, it gives shoppers a chance to browse a catalog of your products related to their search query — without ever having to leave their browser.
Calls-Only Ad: –Call-only ads or phone ads have one main purpose: to get people to call your business. They only appear on devices that can make phone calls. Instead of large amounts of text for your headline and description, it focuses more on your brand, website link, and a large click based phone number.
Perks of Google Ads
- Provides much faster results than SEO.
- Create campaign strategies based on user demographics.
- Schedule Ads to reach the audience at the right time.
- Reach more customers through their Gmail box.
- Serves maximum relevance as Google is a brand.
- Precise remarketing on Display and Search Network.
- It taps into huge and high quality traffics sources.
- Combine reports to find out what converts.
- It is a Pinnacle of Marketing Flexibility.
- Suggested high volume keywords.
What is Facebook Advertising?
It is a paid system that allows businesses to present branded messages to users of the world’s strongest social network. Ads can appear in News Feed on desktop, News Feed on mobile and in the Right Column of Facebook on desktop. Ad content is sometimes paired with news about social actions that your friends have taken, such as liking a Page. Facebook ads are purchased on an auction basis, where advertisers are charged based on either clicks, impressions or actions
You can build and publish all types of ads all by yourself through Facebook’s self-service interface. Or can make use of a certified ads API developer such as Qwaya – a more extensive apparatus to administer your Facebook advertising.
Domain Ad: – Domain ads are the classic Facebook ads that you can see on the right-hand side of your Facebook feed and that takes you off-site when you click them. They are generally used for direct-response campaigns where the conversion happens outside ofFacebook.
Multi-Product Ad: – This ad format enables businesses to present 3 to 5 images in a singular ad unit in the news feed irrespective of the desktop or mobile devices. It is an advantage over regular ads which shows only one image.
Offer Ad: – Launched in late 2016, it gives you the ability to share discounts and coupon codes with both your existing fans and other target audience members, Facebook Offer Ads are a great way to get traffic in your doors or on your site.
Video Ad: – Video ad allows to display product and talk about services more appropriately. One can create a video ad in Ads manager. It can be of 45 minutes max length but has proven best with a time span of 15-40 seconds.
Lead Ad: – It allows advertisers to collect information from prospects directly from mobile ads. When they click on your ad, they simply tap on a pop-up form prefilled with the data you want (and that they share with Facebook) and you’ll get those contact info to follow up with them.
Canvas: –Canvas is “a full-screen ad experience built for bringing brands and products to life on mobile.” Advertisers can deliver fully mesmerizing and interactive ads which are hosted wholly on Facebook. It also loads nearly instantaneously.
Sponsored Mentions: –Promoted or sponsored posts on Facebook is something which is in between a standard post and an advertisement. Quietly this is teaming up with another e-commerce brand or an “influencer” with complementary products. A major advantage of this ad type is that both the parties involved can see the results of the advertising effort.
Dynamic Ad: –Product Ads provide a way to show single or multi-product ads to people who have visited your website. In place of severally creating an ad for every single product, you can build an ad template that uses images and details from your data feed for things you’d like to advertise.
Perks of Facebook Ads
- Massive Exposure on Global Scale
- Ability to Target Potential Customers.
- Useful Info – Insights & Competitor Information
- Increases Website Traffic & Brand Awareness
- The cheapest form of Advertising.
- It lowers cost per acquisition.
- Increases word of mouth & Referrals.
- Explore Large Mobile Audience.
- Upward Trending Click-Through Rates.
- Creative and Immersive Ad sets.
Both the platforms are immensely capable of bringing wonders to your plate for your business growth. As we have seen above both have a highly influential image and the galaxy of reach within in their own context, it is quite difficult for us to tell you which one to rely on. But we don’t leave you in confusion, so we suggest you to go through your business requirements and accordingly compare both the options to land on a decision. It will help you to choose best that suits your business nature and targeted market.
Feel free to Contact us, if you still have any Query. We would love to hear from you.