Whenever you make a search on Google for any query, you get a result of websites on the first page, which have the most relevant results for your query. If you are curious about why particulars websites show on page 1. Then we have the answer for you.
The result shown on page 1 is the result of SEO, which stands for Search Engine Optimization. It is a method of increasing your website ranking on a search engine. If you are not doing SEO for your website then it is likely very much that your website will not be seen the search engine results pages(SERP).
The logic behind SEO is quite simple, to increase the organic traffic. Let’s say you have a website, you want to increase traffic on your website. For increasing the traffic, you will need your website to rank on a search engine. For ranking your website, Google uses algorithms and parameters to decide if your website is relevant to the search query or not.
The query relevancy depends upon keywords used in the website content. However, keywords are one of the many parameters used for ranking.
For improving a website, Analysing the pros and cons, we can use various SEO Tools.
We are listing TOP 10 Tools for SEO.
In our list of Top 10 tools, The first one is Semrush.
SEMrush can be described as a complete SEO analysis tool. SEMrush provides you with SEO tools, PPC tools, social media, and content tools. Understanding your competitor strategies can offer great help, SEMrush helps you to By analyzing your competitor website. You can use the information for a better understanding of the competition.
Another great feature of SEMrush is keyword research. With keyword research, if you figure out about competitor best-ranking keywords, you can use it to your advantage. Not only SEMrush also finds out new keywords to get ahead. SEMrush also does Domain Vs Domain comparison.
Position tracking is another great feature of SEMrush. It enables you to track any position of keywords. Since competitors also usage keywords, it helps to find out about local competitors. SEMrush also tracks paid advertising of competitors. What ads they are using? how much they are spending, how many clicks they are getting? With this information, it’s easy to create your own campaign.
Basic Price – $99 per month/
Ahrefs is a complete tool in itself. With their massive database, they give a complete analysis of your website. Ahrefs offers its own rank of your website after analyzing it. If you do not improve the website, you can lose your ranking. It provides domain ranking which scales from 1 to 100. The better the website score. The better ranking. It provides another similar ranking called ‘URL rating’, which measure if the URL of a website to rank higher in Google SERP. Ahrefs does complete backlink analysis give you a comprehensive view. You can find similar links, links types, the specific platforms,.Ahrefs provides organic keywords research. You can track specific keywords, their rankings, you can do it for your website as well as your competitor’s website. Other features of AHREFS are linked intersect, domain comparison.
Basic Price – $99 per month/
MOZ is another SEO tool to use for improving SERP. MOZ offers Link quality, inbound links, and keyword generator. You can use MOZ mainly for research tools. Researching your niche gives you a view of online competition. Finding keywords that matter in your business, their Volume, Organic CTR. MOZ analyze your website for any particular reason for not getting higher traffic. You can increase traffic by solving these problems. Since in MOZ, the data update frequently, the insights are in real time, giving you an advantage over the competition.
MOZ also offers a chrome extension to do a quick analysis. The extension offers an instant assessment of any website, analyzing domain authority and page authority. What is the keyword difficulty, what needs to be done about page optimization?
MOZ also have site crawling feature. The crawl can identify several issues related to the website, such as missing page elements.
With these features, MOZ stands out in SEO best tools.
Basic Price – $99 per month/
you have written great content for your website, But if the search engine cannot find your content. In other words, the search engine needs to index your content first. For this purpose, creating backlinks is the first step toward it. In simple terms, backlinks are a referring website.
We can understand the term better from this example, ‘Let’ say you have written content about a smartphone review? There is another reviewer who does not agree with your points? So He too has written a blog on it. Now when he is referring to your website, Now your blog have got a backlink.”
That’s why backlink is really important for SEO.
Linkody can be used primarily for Backlink tracker. By using Linkody, You can track backlinks anytime. Tracking the backlinks helps to understand the background of links. You can analyze if the backlinks are from the spammy website or an authentic website. Another great feature you can use is to do competitor research. We don’t have to tell you, how important is that. Understanding your competitor can get you ahead of the curve.
There are several features of Linkody making it a useful tool. You can check their website for more information.
Basic Price – $14 per month/
For Auditing your website, SEOptimer is a great tool. SEOptimer can quickly analyze your website, giving you details about security, performance. For example, upon analyzing the website, it can describe if the website has headers or nor, content keyword depth and density. What is the server response? if the images on websites have been properly optimized or not. IT will also check for SSL Certificate, Social media presence. Using SEOptimer is very easy.
You just have to put the Website URL on the main page. The website will be analyzed, showing the result for HTML Header, internal links, social media presence body content. There are also free tools you can use. Meta tag generator, Broken link tester, Response checker. However, SEOptimer does not have a mobile app for monitoring your SEO campaign.
Basic Price – $19 per month/
Coming back to basic, Seobiliy is another Seo tools. However SEobolity special feature in on page optimization. Seobility do Basic SEO check to analyze your website. It shows optimization score, crawling score, crawling statistics. You can fix these issued your website organic traffic.
Seobility offer keyword analyzer to give you info on important, unimportant keywords. Then it also provides you SEO compare feature. If you want, you can compare your website with a competitor to understand where you or your competitor is doing better. Rank checking also available in SEOBILITY.
If you want, you can monitor your website status. The crawler will regularly analyze the website for giving insights for improving it.
Basic Price – $50 per month/
Woorank can be described as an insight tool. It can be used by a blogger to an enterprise. Woorank is a website analysis tool to perform SEO analysis. Woorank covers mobile friendliness, XML sitemap, headings, in-page links, broken links. Woorankanalyze your website rank by giving scores and checklist.
It gives you a complete analysis of SEO. In this section, you can see the title tag, Meta description, google preview, and headings.
If your website needs any improvement. It will show it in this section.
Then comes the mobile section. It shows the mobile-friendliness of your website, mobile rendering, and touchscreen readiness.
It shows you about mobile comp ability.
WooRank offers site crawl, which finds issues in your website for body content, H1 tags, Meta description, and title tags.
When you analyze competitors website, wooRank can track keyword consistency to understand the frequent keywords used in the website.
WooRanlk does social media analysis for checking the presence.
Basic Price – $59 per month/
As the name suggests Spyfu spy on your competitors. You can find out the AdWords campaign. They are running, frequent keywords on the website for the last 12 years. Spyfu provides Domain searches, keyword searches, AdWords history, backlink results, getting SEO reports. These are some of the features of Spyfu.
Spyfu provides very easy keyword research. It shows you demographic like, monthly searches, CTR(click through rate), ranking directly. it also provides keyword research, organic search, PPC( paid search), the Best keyword of the domain. What does Spyfu do best is Keyword management.
When you search for keywords, it gives you information on its volumes, what can be the cost of keyword? By analyzing these, you can understand the competitors and plan accordingly your strategies.
Basic Price – $39 per month/
9) Raven Tools
Launched in 2007, Raven tools have evolved from a basic tool into an advanced tool, providing features to get you ahead in the competition. Raven tools offer keyword insights, backlink analysis, rank tracker.
The best feature of Raven tools is Site auditor, which providing very detail report of site auditing. The reports created after analyze are easy to read.
The site auditor analyses a website based on 17 different parameters. For example, page speed, Meta tags. If you want, you can automate your audit according to your time convenient.
Another great feature of Raven tools is Keyword research. The keyword insights are provided from various sources like Moz, bing, google.
Basic Price – $79 per month/
Understanding important keywords in your domain can play an important role in your marketing campaign. Wordstream can you provide you with the most important keywords. Wordstream has many tools for researching keywords.
Wordstream has a grader tool for PPC campaigns. These tools rate your campaign on the various section to give you an overall view of the campaign.
The section includes the click-through rate(CTR), which determines the money spend on a campaign. What is the quality score of your ad? What is the impression share on your ads?, Then in last, what is your overall grade. With these tools, Running a campaign can be really easy, giving you important insights for making a decision.
The other tools Wordstream provided are keyword generator, tracking, and niche finder. Wordsteam has a 20 minute work week function. It provides weekly insights, pointing out what can be improved further next.
Basic Price – $299 for three months/