If you’re a business owner, you’re surely looking for ways to improve awareness and get your business recognized in local as well as global market. The first that will come across to your mind is creating a Facebook page about your business as Facebook is an effective way of getting the word out about your business.
You are done with a setting and creating a page over world strongest social network.
That’s good. Well done!
But now what?
You are not thinking about magic to happen with the page, are you?
My friend, let me tell you there is still some work to do.
You can’t wait for magic, you must know the tricks to perform magic.
So, keep your eyes and mind wide open and let us tell you some ways that will surely lead you on the path of promoting your Facebook page.
Ready? Get. Set. Go…….
1) Create a personal business presence using a fan page
You may have come across thousands of pages in name of any celebrity, and you know that all are not real instead those are the fan pages, which may or may not be paid. You can use this trick to promote your business page, ask a friend of yours to create a fan page of your business using his account.
Social media can do wonders connecting a company to the audience. The person-to-person communication that can be done on social media turns consumers to feel that they have come across a brand in a meaningful way and that they now have an exceptional connection with that brand. So imagine the flow of feeling aggravated when that consumer is interacting not just with “the brand,” but with the person who is behind that brand!
If you do have a personal account over Facebook, you can use it to the full potential to promote your business page as well.
2) Build a base audience of friends and family
Once you are done with setting up and running a page, the next thing you are required to do is to invite friends and family to “Like” the page. Inviting friends and family to like your page is beneficial because it sets you off with a digital footprint on Facebook and it will surely provide you valuable and quantitative audience.
- See what kind of posts attract the most of engagement such as, do people engage more with photos/videos or insider tips?
- Crowdsource ideas and suggestions for your business means to ask people what they want to know and see, which also helps in pushing engagement.
- Generate word of mouth marketing through your networks by asking people to share and invite others to like your page.
3) Use your Email network
Ever since from the invention of Emails, they have become the precious tool of marketing over the digital platform. With a humungous amount of email users all around the world, marketing over email always proved to be a decent marketing strategy. Send out an email to your contact list, announcing your new page and inviting people to Like your business on Facebook.
- Create email messages promoting and debating the Facebook page.
- Use a creative subject line like“Join thousands of our Facebook fans. LIKE us now.”
- Adding social buttons your email messages will be really good.
- You can mention your Facebook page name or URL into the signature section of the email.
- You can even send emails to anonymous addresses, it will work like a suspense strategy.
4) Maintain an active & strong brand presence
We know that it is most likely for a page or post that it won’t show up in news feed of the followers very often unless you have paid for them but that doesn’t mean that you should stop updating posts on your brand’s page. People today often use Facebook as a search engine to find out more about a company because they tend to trust on the basis of your timeline, whether that means basic info like contact information and time of operation, or what kind of testimonials a company has. A highly active page that’s full of regular interactive posts and lots of audience engagement is always a great way to showcase the fact that your company is not just a company, it’s a Brand!
5) Add a follow button on your website also
You can divert your web visitors to your Facebook page just by adding a follow button with a small symbol of Facebook on your company’s website. A Facebook Follow Button is a widget you can add to your website that links people from your website to your Facebook Page. By doing this little change you can engage your customers into spending more time watching and reading about your company and its product and services.
Here are some big brands websites using this same trick:
- ZARA
- Amazon
- Bentley Motors
- TATA Group
- SAMSUNG
6) List your events
Hosting a webinar or speaking somewhere?
Launching a new product at some venue?
Hosting a promotional event at the festival?
Announcing a new venture?
Just create an event page of the same and invite friends and people in the groups you’re in and on your personal profile. You can even see how many people are interested in the event also you can receive feedback from attendees. More event announcement on Facebook will attract more traffic.
7) Don’t forget to promote offline
Never ever just stick to online promotion. There are many ways to promote your business page offline as well and it will really work if done in the creative and effective manner. You can promote your business page on all kind of print marketing material you use such as menus, cards, flyers, brochure, t-shirts, office crockery like mugs and anywhere it can be visible.
You can mention the page name while you speak on seminars, conferences, and workshops alongside including an additional image or link into the slide pack.
8) Post on weekends
Most of the people have free time on weekends and that’s when they have enough time to check out their social networks and to go through different profiles. This is the time when you must upload different post, keep yourself regular posting on weekends. Also, very few organizations post on the weekends because most of them have a day off, so there’s probably a little less competition in the newsfeed. This defines the opportunity for your page post to get more publicity in the Newsfeed!
Remember to make your posts “weekend friendly”, focusing on topics like family, entertainment, and weekend activities as these are the where mass people love to spend their weekends.
Promoting your brand on Facebook isn’t just promoting a page or a brand name. Social sites hold more power to connect you with the customers and build trust in their minds and love into their hearts. It’s about growing the audience you are promoting to.
Feel free to Contact us, if you still have any Query. We would love to hear from you.