I bet you’ll agree that not only the clients at the buying end but the designers themselves do not have a solid idea on the importance of graphic design. Graphic design has a big role to play in the modern competitive business environment. Businesses need the services of graphic designers to create impressive marketing materials. The importance of Graphic Design in Digital Marketing cannot be stressed enough. Today, each and every product/service being promoted via Digital Marketing incorporates the concept of ‘relevant visual elements’ to appease the target audience.
Graphics Designing, the most pervasive art today, has given a new meaning to digital marketing. With minimal and simplified design basics, this tool had been adding contemporary flair to a company’s advertisement profile. In today’s digital landscape, the attention span of the average web user is now shorter than ever—shorter than that of a goldfish, which has a 9-second attention span, as human beings can only maintain focus for 6.8 seconds. That means that you have barely 7 seconds to grab the attention of your audience.
Let’s dive more into the concept of Graphic Designing.
What is Graphic Design?
It is an art with a purpose. It involves a creative yet systematic plan to solve a problem or obtain certain objectives, with the use of images, symbols or even words. It is a kind of visual communication and the artistic expression of concepts and ideas using various graphic elements and tools. Applying visual hierarchy and page layout techniques, graphic designers use typography and pictures to meet users’ specific needs and focus on the logic of displaying elements in interactive designs to optimize the user experience.
Role of Graphics Designing in Digital Marketing!
Think of a movie or live play in theatres. You find something boring or interesting based on your own interest. But what if it doesn’t have a quality script narrating a new and interesting story just perfectly. Most of the audience will review it badly.
Question: So, what exactly is the thing that works out?
Answer: Catchy and quality content is the key.
Now back to the main topic….
With awesome Graphic Designing, you can attract more attention from potential clients. Just think about the basic level, if you have been through YouTube in your life, you surely have watched the video with a catchy thumbnail irrespective of the quality of the content inside the video. So, it means thumbnails play an important role for you to choose which video you want to play which a work of the graphic designer. Same is the case with digital marketing. Digital marketing is the best tool these days to market your business or product or service. If done smartly you can reach the right target at the minimum cost. All you need is catchy banners/titles/advertisements and make sure it doesn’t look like spam. Therefore Graphic Designing plays an imperative role in the script of Digital Marketing.
So why exactly it is important?
1) Sales Enhancements
Thoughtfully created graphic design pieces can help boost up sales. People are attracted to any uniquely designed thing. They get a message from a quality design. The message may be that the company owning the design delivers high-quality products or services. People get such messages indirectly in their minds when they see a unique logo design, business card, and other such designs. This helps bring people closer to the businesses time and again.
2) Maintains Customer Trust
We are living in an era where everything is online even from the minutes of information. A poor interactive design will not communicate your brand’s message effectively if the visual is not readable, and understood by the audience. As people respond quickly to a rich creative illustration, you should use every opportunity to develop consumer trust and confidence. Poor interface design can develop a rather an unfavorable image of the company.
3) Eyes can listen to what Ears can’t read
That “A picture is worth a thousand words” proverb might have become a cliché, but if you ask the reality, it is so true. Take Apple’s logo for example. What do you see on the back of every Apple product: MacBook, Macintosh, iPhone, and iPad, etc.? Just Apple’s logo: An apple! You don’t see a mission or vision statement, not even a tagline. Same goes with SAMSUNG, Nike, Audi, Mercedes and many more.
So yes: When it comes to spreading the word about one’s business, the design comes first and then comes the words. The design speaks louder, clear and better than words.
4) Helps in conveying the brand message.
Most of the times it so happens when words cannot convey your brand’s information than videos or visual. It is at such times graphic designers can play a key role in conveying the message in creative ways. Your business is complex with many products, sizes, colors and sizes and many other factors which are available. This can sometimes prove a little complex in conveying accurate information. A good graphic design can communicate your offerings in the form of reports, charts, and illustrations.
5) Build Goodwill in the market
Also, graphic designs are great tools for earning trust and goodwill in the market. If a logo design or any other graphic design is of good aesthetic value, it fills the viewers with confidence. They have faith in the company’s products or services if its design elements appeal to the senses. Gradually, an attractive design will help win customers and many of them become loyal to your business.
Apart from all other factors that signify the important value of Graphic Design in digital marketing, Professionalism is my favorite part. Every single company which is highly professional about the work irrelative of its business size, surely have a niche work of graphic designing in their marketing tactics. Whether it is creative or simple but it surely is effective.
On a Concluding Note
A good design is the mainstay support of your business. You should utilize your graphic design in the best way possible which will promote the company objective and establish brand recognition.
Feel free to Contact us, if you still have any Query. We would love to hear from you.