According to SEOtribunal Google receives over 63,000 searched per second on any given day which in average translates at least 2 trillion searches per year, 3.8 million searches per minute, 228 million searches per hour, and 5.6 billion searches per day in 2019.
We also know that Google is holding itself as the biggest search engine over the internet by having almost 90.46% share of the search engine market.
Informative of its market cap, Google takes the full advantage of its market holding and has launched many different services and products over the years.
Out of many services, Google Ads is one of the highest grossing platforms with an ad revenue amounted to almost $95.4 billion in 2017.
This alone service platform has been used by a sea of businesses all over the world and the reason is obvious more and more business.
Now, let me give you a brief into Google Ads & Google Search Ads.
What is Google Ads?
Developed by Google, it is an online advertising platform which allows advertisers to display brief advertisements over a payment, product listings, video content, and generate mobile application installs to web users within the Google Ad network.
Businesses that use Ads can create relevant ads using keywords that people who search the Web using the Google search engine would use.
What is Google Search Ads?
The Google Search Ad or Google Search Network, as defined by Google, is a group of search-related websites and apps where your ads can appear. When you advertise on the Google Search Network, your ad can show near search results when someone searches with terms related to one of your keywords.
They work on a pay-per-click (PPC) basis, meaning you only pay when someone clicks on your ad.
By advertising on the search network, you can have your ad showing next to the search results on Google sites such as Maps and Shopping and can avail the benefit of showing your ad on the websites of Google Search Partners.
Now, Google Search Partners are sites that tie-up a professional bond with Google to show ads. What search partner does is, it extends the reach of search ads to non-Google websites alongside Google sites and YouTube.
Types of Google Search Ads
Let us have a look at different kind of ads.
Text Ads
Google text ad shows on top of the results when people search for something. A standard text ad consists of three key elements with TITLE on the top followed by DISPLAY URL and DESCRIPTION.
Dynamic Search Ads
Dynamic Search Ads are the most effortless approach to discover clients scanning on Google for exactly what you offer. Perfect for publicists with a well-created site or a huge stock, Dynamic Search Ads utilize your site to focus on your promotions and can help fill in the holes of your keywords based crusades.
Calls-Only Ads
Call-only ads have one main purpose which is to get people to make a call to your business. They only appear on devices that can make phone calls. Instead of large amounts of text for your headline and description, it focuses more on your brand, website link, and a large click based phone number.
Above mentioned three types of ads are the most commonly available on Search Network and can show up with an Ad or Ads label on the result page and might be with Ads by Google label on partner sites.
There are two more types of Search Ads:
Video & Image Ads
Video advertisement engages with your target customers on a digital level. You can opt to run standalone video ads or can insert them into an online streaming video.
Whereas, Image Ads are Ads created on Google display network in the form of moving (.gif) or static images. It helps to present your business or your product and services in a visual treat.
Shopping Ads
Google Shopping Ads are product listing ads (PLAs) that are featured across Google’s Search and Shopping results. It features products on the top of Google’s result page alongside visuals of the product and can be inclusive of additional information such as prices, reviews and support upper funnel awareness.
We have been through some facts about Google, the definition of Google Ads & Google Search Ads, and the types of Ads inside the Search Network till now.
It is high time to know about the benefits of Google Search Ads that you can cultivate for your business growth.
Unobtrusiveness
Google has made pay-per-click (PPC) advertisements in query items outwardly like natural outcomes, making it progressively hard for individuals to separate one from the other. It is evaluated that half of the searchers can’t generally differentiate among paid and natural indexed lists, which just talks for the previous.
Ability to Target
Utilizing Paid Search you can target quite certain gatherings of individuals on a wide assortment of variables. A standout amongst the most widely recognized is the geographic area. All things considered, in case you’re a Bristol Taxi firm you don’t need individuals from Bristol, Massachusetts tapping on your promotions! You can likewise focus on variables, for example, time of day or incorporate and avoid certain hunt terms. By dealing with your offer you can likewise choose where you show in the query items.
Products in Google Shopping Spotlight
Regardless of whether you’re an independent venture simply beginning or a setup name, showing up at the highest point of web index result pages (SERPS) encourages drive shoppers to buy your items. The searcher doesn’t need to be familiar with your business or brand to discover you through Google. Search Ads act as an exhibition as your items can show up at whatever point Google matches them to the user hunt keywords.
Measurable Results
Worried about where your cash is going? Try not to worry. When you promote on The Google Search Network utilizing Google AdWords, there’s full straightforwardness about where each penny is put in each battle. When you take a gander at your Campaigns Dashboard inside AdWords, you’ll have the option to see the measure of snaps, impressions, active clicking factor, cost-per-click, changes, even expense per procurement. Google works admirably at enabling you to effectively quantify your ROAS here.
Remarketing
Remarketing is a new era technique to target those visitors who have been there with you on the web world. RLSA is a prospect that works for remarketing in Search networks, it stands for Remarketing Lists for Search Ads. As the name demonstrates, it runs remarketing efforts on the pursuit arrange, much like presentation remarketing. Moreover, the sponsor needs to include keywords in this crusade. By doing so, Google advertisements can coordinate the client’s hunt question with the watchword and remarketing list. This will help Google to indicate significant promotions for each pursuit inquiry.