What is Google Tag Manager and why use it?

What is Google Tag Manager and why use it?

What is Google Tag Manager?

Google Tag Manager is a free tool that allows a user to manage and deploy marketing tags on your website without having to modify the code. Hence it means that you no longer need developers in order to add these marketing tags on your website.


Why should you use Google Tag Manager?

Management of the tagging process is very complex; especially when in the case of larger websites where tags need to be constantly updated, add newer ones, and finish complicated installations. If you do not manage these processes properly then you face the risk of your site getting slowed down, get false measurements and it leads to missing data and duplicate costs. If you do not have Tag Managing Systems like Google Tag Manager then it is a time consuming and a stressful process to manage all these tags which then delay important programs like marketing and other important processes.

Now let’s look at the top reasons on why you should use Google Tag Manager (GTM):


1) It’s Free: In order to use Google Tag Manager one has to just sign in using a Google Account or if you do not have one, you can create one using the Create Account option.


2) Easy to Use: With the help of Google tag manager it allows the team members to add updates and tags quickly, without the need to make complex changes to the code of the site. Needless to say, you do not need the help of a developer to make these changes; your team can execute changes and test them accordingly with ease. Meanwhile, the IT department can focus on more important projects and other tasks at hand.


3) Debugging: Your team can test and debug each update on your site; this is a feature that is very useful on Google Tag Manager. With the help of this feature, you can ensure that all of your tags are working bug-free before the pages are live.


4) Updating Websites: If you or your team members want to make changes or want to include updates or enhancements, you can do it using the interface of GTM and the changes apply for each page of your website.


5) Rollback Feature: Every time you publish a change through GTM, an archived version is created in the background. So whenever you want to roll back to the previous version, you can select the desired archived version and it gets rolled back to that version.


6) User Management: With the help of GTM it is easy to create users internally and set permissions for those individual users. You can also be in control of which user has the ability to make changes to the website and create tags, macros, and rules.


7) Built-In Tags: When you go with GTM, you get built-in tags for classic and Universal Analytics, Adwords conversions, etc. These pre-built tags help the marketing team to customize tags with only some key information and do need a developer to implement a complicated coding process.


8) Google Analytic Function: You can install a basic implementation of Google Analytics using GTM. This also includes a tag template which gives you all the options of Google Analytics, the best part is that it is compatible with the older onsite code for page views, event tracking and many more.


9) Event Tracking: A feature in GTM allows you to auto-tag each link you want to track and can target buttons by attributes already on the link.


10) Security: Google scans all tacking scripts added via Custom HTML in GTM accounts and pauses if they find a malware domain, URL or even an IP address.


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