Gone are the days when companies had to wait for people to notice their marketing campaigns over the hoardings, newspaper, and magazines. The innovation of smartphones has done the magic to evolve the marketing strategies of the corporates. Now, the marketing campaigns go straight into the hands of the audience and direct to their conscious or sub-conscious minds onto their smart handsets. There is a different kind of techniques such as push message notification, Email Marketing, paid ads, flyers, and gifs but the most effective and creative tool is Video Marketing.
It is a fast-paced way to grab the attention of viewers through social media marketing, advertising and much more. On average, a person clings to 95% of what they see in a video while only 10% of what they read in the text. Imagine yourself reading a novel or watching a movie based on a novel, from which way you will remember the story most? The movie, isn’t it? I think it is. The best example in this context is of 2 best-selling books named as 2 STATESThe Story of My Marriage and HALF GIRLFRIEND from India’s most successful writer Chetan Bhagat. Both books were transformed into Bollywood movies and both became huge chartbusters on box office.
Types of Video Marketing
- Brand Videos
The purpose of brand films is to acquaint your audience with your values, visions and ultimately the core of your brand. Watch Video
- Animation Videos
Animation videos help to outline a creative image for your brand. Animations have the power to cater to the dream situation of minds. Watch this hot Video from NIKE.
- Educational Videos
This category helps you to inform your audience and customers about the technologies used and some basic must know information about the product and the process. Delight your eyes
- Product Review Videos
Product review videos are your company’s chance to put your money where your mouth is. Nothing promotes a product or service better than showing it in action to highlight its benefits. See yourself
- Company Culture Videos
Show the human side of your company, connect on an emotional level with your viewers and let the personality of your company employees’ shine through a culture video.
- Launch Videos
Launch videos are a unique and specific form of product promotional video. Launch videos are the ‘main event’ videos that start-ups and relatively young companies use to showcase their new offering. Watch Best
Scope of Video Marketing
Working as the world largest video streaming platform, YouTube is the primary place to advertise your video. More than 100 hours of video are uploaded every minute on YouTube alongside engaging almost one-third of world population covering 75 languages and 95% of the Internet population, it has proved to be the best platform giving biggest chance and possibility to reach the mass audience.
Video ads allow you to show off your product, service or brand using a video. You can create video ads in Ads Manager or boost a post from a Facebook Page that includes a video. Video ads appear on Facebook, Instagram, Audience Network and Messenger. Around 20,000 people stay active on Facebook every second with a population of more than 1.4 billion, it also has around millions of apps linked to it. You can advertise in between videos and can also create and upload your own creative video to engage with the audience.
In-App Ads
As per Business Insider Smartphones will continue to drive new mobile subscriptions. By 2020, new smartphone users will account for 66% of new global connections, up from 53% in Q2 2017. If you open an app or play store on your mobile devices, you will come across a galaxy of different kind of applications. Now, this is the space where companies go creative and efficient in their advertisement spend. There are many gaming apps that give one extra chance for playing a level or a special gift to be used while playing on the count of watching a video advertisement of many different type companies. If you have a business to market for, you must go for this one.
Status and Stories
Corporates and individuals also use Status and Stories section of the social networking platforms to indulge an instant shot for the marketing effort. Platforms such as What’s App, Messenger, Instagram, Snapchat, YouTube and Hike provides a perfect small yet effective space to advertise, but not primarily to advertise only.
Television
From ever since it’s innovation, television is still the most preferred entertainment tool for homemaker ladies and old age people. And still is one of the best choices for companies to market their product and services. This is a universal that mobile devices are taking over but Television can never be tagged as old fashioned.
Additional words to cater to Video Marketing
Consumers are more responsive to the video when they are linked to the consumer’s interests. Videos kindle the emotions of people and those who watch videos and find it interesting will surely share it with their friends and followers on social media and will market it through a word of mouth. On top of granting people to know much more about your business, you can push start to build a relationship via Video Marketing. The overwhelming majority of people prefer video over text, even the most dismissive consumers can easily view, share and embed video content, as well as leave comments. In addition, video is a great way to show authenticity. It’s an effective way to provide a glimpse behind the scenes to see what makes a company tick, who its people are and how it works.
- The information installed in one minute of video is just about the equal of 1.8 million written words.
- 86% of online video marketers use video content for marketing.
- Named as content with the best ROI by 52% of marketing professional around the globe.
- Animated explainer videos increase conversion rates by 20%.
- Online video ads are trusted by 36% of active users.
Keeping in mind the effect videos are creating, we can most probably conclude that maybe Sooner or Later but Video will surely be the next big thing for the marketers worldwide.
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