What is Domain Authority?
Domain Authority is simply a search engine ranking score developed by Moz (Software Company) which predicts how well a website rank on search engine result pages (SERPs). The ranking score range from 0 to 100, 0 being the least and 100 being the best. The score is based on the logarithmic scale, which means it’s faster and easier to increase your score from 30 to 40 than it is to grow from 80 to 90.
1) Choose a good Domain name
If you are just starting out, first pick a domain name that is relevant to your website. Let’s take an example of searchengineland.com, we all know that searchengineland.com focuses on SEO (Search Engine Optimization) in all of their content, which explains why they have the keyword ‘Search Engine’ in their domain. The chances of ranking in Search Engine Results increase of a website with a good domain name, which helps in website DA.
2) Generate High-Quality Links for Website
The process of Generating High-Quality Links is known as Off-Page. It’s really not too easy to generate high-quality links for your site, but it’s needed. With Search Engine Rankings, High-Quality Links also helps in increasing Domain Authority of the Website. Guest Posting, Article Submission, profile Creation, Web 2.0, etc are some good ways to generate High-Quality Links for the Website.
3) Do On-Page SEO
With Search Engine Ranking On-Page SEO also plays a vital role in moving your DA from low to high. It includes technical factors like page titles, keyword placement, and keyword density. If you are not taking care of your On-Page SEO, then it will become hard for your site to rank well on Google. On-Page Optimization is the best technique to bring interested visitors to your website.
4) Remove Bad Links
We all know that Bad links directly impact your DA – Domain Authority. So it’s essential to remove bad links from time to time, which are affecting your site’s position on Google. Believe me, removing toxic and spammy links is as important as gaining quality links. Generally, we don’t give importance to removing these bad links which can harm us later. I know that it’s a hassle to check on each and every link on your website. To make things easier, you can use tools like SEOPressor’s Link Manager that can help to manage all of your links in one place.
5) Make your Website Mobile Friendly
The world is changing; Mobile Phones became an essential part of everyone’s life today, People like to access websites on Mobile Phones as compared to Desktops. So if your Website is still not optimized for Mobiles Phones, then my friend you are way behind, This will not only hurt your website Ranking but due to this you’ll lose a lot of visitors which came on your website and leave your website because they realize that your website is not displaying properly on their Mobile Phones. So the option left for you to correct this is for you to have a good Mobile Friendly Website. To check whether your website is mobile-friendly or not, you can visit this Mobile-Friendly Test by Google Developers page. It will analyze your web page and let you know how mobile-friendly your site is.
6) Improve Loading time of your Website
Google ranks web-pages with a different algorithm and one of the known factors is how fast your website pages load; basically, Google gives priority to the website with good page loading Speed as compared to slow Website. The slow loading speed can have a bad effect on your website bounce rate. So work on your Website Load time, for more information and help you can also check your website’s loading speed with the PageSpeed tool by Google Developers. Not only it will analyze the speed of your site, but it will also identify some ways for you to make your site faster and improve the user experience.
7) Post Quality content regularly
In order to avoid fluctuations in your Domain Authority, you must post on a regular basis. It’s not easy to post on a regular basis, but improving your domain authority will be easier. So if you don’t post regularly the score may decrease. So keep your Blog updated with Quality content, it will definitely help in your website DA.
8) Improve Your Website Interlinking
Interlinking refers to linking your older posts with your Current post to make them more Informative, over here be sure to link only old posts, which are similar to your current post.
Interlinking can help you a lot in increasing DA of your website. We all know that a good internal linking on a webpage reduces the bounce rate, help search engine bots find your site’s content and easily crawl & spreading link juice and Page Authority (PA) throughout your website and all of those, directly and indirectly, helps in website DA.
9) Share your content on Social Media Platforms
As we all know that sharing content on Social Media Platforms helps in Search Engine Results Rankings. So for you to have a good DA on your website, you have to share your website content on Social Media Platforms Like Facebook, Linkedin, Twitter, etc because of these shared content the Search Engine Rankings directly helps your website in increasing the DA of your website. Just Simply Post links of your content on your social media pages and be sure to encourage followers to like, share or comment on it.
10) Let your Domain Age
As we all know how the saying goes “Old is Gold” and you need to let your domain age and be patient. The domain’s age will help you to increase your site’s ranking and DA score. If your website is 3 to 4 years old and is still being updated & maintained frequently, it means you have an authentic website which helps in increasing your website DA. So be patient & don’t put much thought about DA of your website if your website is 2 to 3 months old.
Once the above steps are implemented, the last step is to be patient and wait for your domain authority to increase. As increasing your Domain Authority cannot be done overnight.
Since it will take time for tools of Moz like Moz crawlers to read and evaluate your website after making the changes mentioned above.
Also make sure you work systematically on improving your Google rankings, which will also have a positive effect on your domain authority score.
Feel free to Contact us, if you still have any Query. We would love to hear from you.