If you’re planning to spend any amount of your hard earned money on ads to reach your target audience and dream leads to the business, then you’d better spend it in the right and precise place. That is, somewhere with over 246 million unique visitors, 3.5 billion daily interactions, and an estimated 700% return on investment.
And the numbers belong to none other than Google Ads itself. Popularly known as Google Adwords before 24th of July 2018.
Google has evolved this platform into the main source for revenue generation. US$95.4 billion is the amount raked in by Google Advertising platform in 2017. As of June 2018, Google derives 86% of its total revenues through trading advertising inventory through AdWords, DoubleClick AdExchange, and DoubleClick Bid Manager, among others.
Heading into the topic, we need to know about what exactly is Google Ads so that you can decide whether to release your advertisement budget towards this prime platform.
What is Google Ads (previously Google Adwords)?
Google Ads is an online advertising service developed by Google to help marketers reach their customers instantly, where advertisers pay to display their small advertisements about products, services or marketing a brand name through a different type of ad content and formats and also to produce mobile application installs within the Google Ad network.
It helps you to get in front of your potential customers at the time when they are looking for a place like yours on Maps and Google search.
The best part is that you only have to pay when you get results such as calls to your business and visitor landing on your website.
We can also say that Google Ads is a marketplace where companies, to have their websites be on the top of ranking based on keywords tends to pay.
How Do Ads work?
Google Ads’ framework works according to cookies and keywords selected by advertisers. Google by utilizing these qualities put advertising copy on pages where they fit best according to the nature of the ad. Sponsors pay when clients occupy they’re perusing to tap on the promoting duplicate. Partner sites do receive a part of the produced income.
As Google defined,
You can start with the selection of your targeted goal such as calls to business or more visitor for the website.
Followed by selecting the landscape area where you want your ad to be shown. It can be within your local area with an expandable strength to the entire web world.
Afterward, you can construct your ad and budget your monthly spend.
Once you are done with the process and the ad will be approved, it will start to appear to your targeted users.
How much Ad costs?
Google Ads cost is dictated by the spending settings. Google Ads can work with practically any financial limit. You will be charged only when the users connect of your advertisements, for example when someone clicks on your ad to land on your website or will make a direct call through call ads. Google delivers the best client services as there is no minimum limit to your ad spend and there no contract either which means you can spend as low as you want as can discontinue anytime you want.
Note: Google Adwords & Google Adwords Express are the previously used names for the now Google Ads.
Do Ads generate leads?
Contingent upon the intensity or competitiveness of the keywords you’re offering for and the pertinence of that keyword to genuine transformations for your organization, Ads might possibly work for your business. Generally, it has been a fact that Google Ads is incredibly powerful for some sorts of organizations, as long as they don’t squander their cash on the wrong watchwords, or compose feeble, low CTR promotion. Google Ads have a click-through rate of nearly 8 percent. Display ads yield 180 million impressions each month. For users who are ready to buy, paid ads on Google get 65% of the clicks. 43% of customers buy something they’ve seen on a YouTube ad.
What is Ad Rank?
Ad Rank is a metric that Google uses to decide the request in which paid pursuit promotions are shown on the SERP,
As a rule, the advertisement with the most noteworthy Ad Rank gets the opportunity to appear in the top position and the promotion with the second-most elevated Ad Rank gets the chance to appear in the second position (accepting the advertisements clear the important limits, etc.”
Types of Google Ads
Google Search Ads
The Google Search Ad or Google Search Network, as defined by Google, is a group of search-related websites and apps where your ads can appear. When you advertise on the Google Search Network, your ad can show near search results when someone searches with terms related to one of your keywords.
They work on a pay-per-click (PPC)basis, meaning you only pay when someone clicks on your ad.
By advertising on the search network, you can have your ad showing next to the search results on Google sites such as Maps and Shopping and can avail the benefit of showing your ad on the websites of Google Search Partners.
Google Display Ads
Google Display Ads is the network that can help you outreach millions of people while they are surfing over the internet through their favorite websites, having fun watching YouTube videos, exploring their Gmail accounts for some work, or most of the times using different of mobile applications.
Google Shopping Ads
Google Shopping Ads are product listing ads (PLAs) that are featured across Google’s Search and Shopping results.
These ads are the placement of campaigns on top of search results and are called Shopping ads since they’re more than just a text ad – they show clients a photograph of your item, in addition to a title, value, store name, and that’s just the beginning. These advertisements give users a solid feeling of the item you’re selling before they click the promotion, which gives you increase qualified leads.
Google Ads for Apps
A Google Ads application Campaign is a robotized crusade type that empowers you to drive the two establishments (commonly abbreviated to “installs”) and in-application conversion. To the extent positions go, an application crusade associates you to clients crosswise over Google Search, Google Display, YouTube, and Google Play.
Fundamentally, when you’ve presented several lines of promotion duplicate, some visual resources, a crusade objective, a financial limit, and an offer, Google Ads consequently produces your advertisements and upgrades them as per arrange. Over the long haul, Google Ads observes which duplicate/visual blends drive the best outcomes and organizes those over others.
Google Video Ads
AdWords for video enables you to display video ads on their own or within other streaming video content in the YouTube search results or before, during, and after videos on YouTube and the Google Display Network. Different from traditional AdWords campaign, with AdWords for video, you can use demographic targeting to more efficiently reach your audience.
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